Overview
The FEWS NET color palette ensures a consistent look and feel. The green and orange colors have been a part of FEWS NET since the beginning. The original palette has been refreshed and expanded to inspire a look that calls to mind various elements of our analysis: crops, markets, and weather.
Color Values
Primary Color Values
Used for logo, text, color fields and accent colors. All of these colors may be used as tints.
USAID Black
#212721
R 33 G 39 B 33
Globe Green
#096640
R 9 G 102 B 64
Sky Blue
#88BFB6
R 136 G 191 B 182
Secondary Color Values
Used for logo, text, color fields and accent colors. Gray and Charcoal may be used as tints.
Rust
#A95B24
R 169 G 91 B 36
Orange
#E8792A
R 232 G 121 B 42
White
#FFFFFF
R 255 G 255 B 255
Gray 3
#D1D3D4
R 209 G 211 B 212
Gray 2
#E6E7E8
R 230 G 231 B 232
Gray 1
#F4F5F5
R 244 G 245 B 245
Additional Brand Colors
The full FEWS NET color palette includes colors specific to use in maps and data visualizations as well as the incorporation of IPC compliant colors. For more information on these colors, contact us.
Accessibility
Maintaining proper color contrast ensures the FEWS NET brand is accessible as possible to all people. In the digital space, comply with WCAG 2.1 AA rating, and strive for AAA whenever possible. For more on what that means, check out the Web Accessibility Initiative.
For text, aim for the highest ratio possible. For icons or meaningful graphic elements (like non-decorative icons or navigation elements) a minimum 3:1 contrast ratio is required.
Acceptable AAA Rated Combinations
These combinations include:
USAID Black and White
Globe Green and White
Sky Blue and USAID Black
Gray 1 and USAID Black
Gray 2 and USAID Black
AA Rated Combinations
If the AAA combinations do not meet your needs, you can use the following. Font size must be 14pt or larger unless notes.
Rust and White
Gray 1 and Globe Green
Gray 1 and Globe Green
Sky Blue and Globe Green (text must be 18 pt or larger)
