Overview

The FEWS NET color palette ensures a consistent look and feel. The green and orange colors have been a part of FEWS NET since the beginning. The original palette has been refreshed and expanded to inspire a look that calls to mind various elements of our analysis: crops, markets, and weather.

Color

values

Primary

color values

Used for logo, text, color fields and accent colors. All of these colors may be used as tints.

Secondary

color values

Used for logo, text, color fields and accent colors. Gray and Charcoal may be used as tints.

Additional

brand colors

The full FEWS NET color palette includes colors specific to use in maps and data visualizations as well as the incorporation of IPC compliant colors. For more information on these colors, contact email us at info@fews.net.

Accessibility

Maintaining proper color contrast ensures the FEWS NET brand is accessible as possible to all people. In the digital space, Colors should comply with WCAG 2.1 AA rating, and strive for AAA whenever possible. For more on what that means, check out the Web Accessibility Initiative.
For text, aim for the highest ratio possible. For icons or meaningful graphic elements (like non-decorative icons or navigation elements) a minimum 3:1 contrast ratio of 3.0 is required.

Acceptable AAA

rated combinations

These combinations include:

• USAID Black and White

• Globe Green and White

• Sky Blue and USAID Black

• Gray 1 and USAID Black

• Gray 2 and USAID Black

AA

rated combinations

If the AAA combinations do not meet your needs, you can use the following. Font size must be 14pt or larger unless notesnoted.

• Rust and White

• Gray 1 and Globe Green

• Gray 1 2 and Globe Green

• Sky Blue and Globe Green (text must be 18 pt or larger)