Overview

The FEWS NET color palette ensures a consistent look and feel. The green and orange colors have been a part of FEWS NET since the beginning. The original palette has been refreshed and expanded to inspire a look that calls to mind various elements of our analysis: crops, markets, and weather.

Color values

Primary color values

Used for logo, text, color fields and accent colors. All of these colors may be used as tints.

Open

USAID Black
#212721
R 33 G 39 B 33

Open

Globe Green
#096640
R 9 G 102 B 64

Sky Blue
#88BFB6
R 136 G 191 B 182

Secondary color values

Used for logo, text, color fields and accent colors. Gray may be used as tints.

Additional brand colors

The full FEWS NET color palette includes colors specific to use in maps and data visualizations as well as the incorporation of IPC compliant colors. For more information on these colors, email us at info@fews.net.

Accessibility

Maintaining proper color contrast ensures the FEWS NET brand is accessible as possible to all people. Colors should comply with WCAG 2.1 AA rating, and strive for AAA whenever possible. For more on what that means, check out the Web Accessibility Initiative.
For text, aim for the highest ratio possible. For icons or meaningful graphic elements (like non-decorative icons or navigation elements) a minimum contrast ratio of 3.0 is required.

Acceptable AAA rated combinations

These combinations include:

• USAID Black and White

• Globe Green and White

• Sky Blue and USAID Black

• Gray 1 and USAID Black

• Gray 2 and USAID Black

AA rated combinations

If the AAA combinations do not meet your needs, you can use the following. Font size must be 14pt or larger unless noted.

• Rust and White

• Gray 1 and Globe Green

• Gray 2 and Globe Green

• Sky Blue and Globe Green (text must be 18 pt or larger)