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Percentage change in quantity demanded of a commodity related to the percentage change in the price of that commodity.
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Parity
Also Parity Pricing or Price Parity
Making prices of a commodity in one location equivalent to the same commodity in another location, usually in a different country. It adjusts for marketing costs involved in transferring and transforming the product between two locations.
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Perfect Competition
A market situation in which it is assumed that there are many sellers and buyers and the market determines the price of food commodities. Both buyers and sellers become price takers and not price makers.
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Performance
The extent to which markets or traders do things that society expects – do they operate efficiently, provide a reliable source of food, supply food at reasonable prices, etc.
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Price
The cost or value of something expressed in monetary terms.
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Price Differential
Also see spatial and temporal/seasonal arbitrage
A spatial or temporal difference in prices.
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Price Discrimination
The act of charging consumers different prices for the same product.
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Price Elasticity
The percentage change in the quantity demanded (supplied) given a percentage change in the price of a commodity.
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Price Reference Period
The period to which prices in other periods are compared. This is used when calculating the CPI.
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Price Relative
The ratio of the price of an individual product in one period to the price of that same product in the reference period.
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Price Spread
The difference between two prices.
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Price Transmission Rate
The degree of ease with which price information is relayed and communicated among different markets and market participants over geographic space and time.
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Pricing Standard Operating Procedure
Determining price by agreed formula, standard mark‐up or manufacturer recommended store prices.
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Processing Conversion Factor (PCF)
The ratio of the quantity of a processed product to the quantity of the unprocessed product.
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Product Differentiation
The act of slightly changing a product so that you can convince customers that the product is better and charge a higher price. (E.g. one kilogram of maize flour in a nice paper bag compared to one kilogram maize flour scoped from a sisal bag). The maize flour can be the same quality but one is sold for a higher price.
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Production Efficiency
The process of producing a commodity at the lowest average cost. There is no wasting of scarce resources that are used to produce the good. This would involve farmers adopting methods that maximizing output per unit on inputs used.
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Profit Margin
The difference between the cost and the selling price of a product or service.
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Public Relations
How firms and business organizations treat and interact with their customers.
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Purchasing Power
The value of money, as measured by the quantity and quality of products and services it can buy. The amount of goods or services that one unit of money can buy.